Visual content is in higher demand than ever before. There is no real estate company in the world that has not used any visual tools to market their property. It goes without saying that development companies can present their product only by means of 3D architectural visualization, 3D interior design renderings, cinematic flythrough videos, 3D virtual tours, etc.
So Why Should I Consider Visual Marketing Tools When Selling a Home?
A recent social media examiner report revealed that 74% of marketers use visual content in their social media marketing - even more than blogs. In fact, visual marketing is considered to be the second most important form of marketing content after blogs. What if it’s a combination of a blog post and a luxury virtual staging of an expensive apartment somewhere in Soho? No doubt it will grab potential buyers' attention. Fortunately, there are many awesome, yet affordable tools that can help your properties compete more effectively in the real estate market.
Virtual reality is drastically changing real estate marketing as well as social and online media have done once and for all. That is because our audience has also changed. Your clients are no longer willing to read your long-winded mailouts. You have about 3 seconds (as recent studies show) to capture their attention.
Real estate marketing is 85% image-based. It is a fact that visual content gets shared more often on Facebook, pictures are liked twice the rate of text updates, and videos are shared 12 times more often than texts and links on Facebook business pages. VIsual content is great for search engine optimization (SEO). Search engines now incorporate social signals into their ranking algorithms. The sites that have the biggest impact are Google Plus, Facebook, Pinterest, Twitter, and Instagram, of course. By sharing visual content that increases your engagement rates, you are increasing your SEO.
Real estate professionals are constantly on the go, and most of you strive to find enough time to market yourself and your business. Luckily, Hasten, the leading virtual staging company in NYC, provides a vast variety of visual marketing tools for real estate that will be your time-saver. We will have a huge impact on your potential buyers together and will contribute to selling your properties faster. Augmented reality and real estate cannot exist without each other anymore.
Top 5 Visual Marketing Tools for Real Estate
1. Virtual staging
Virtual staging for real estate has become an essential part of real estate marketing. 84% of top selling brokers in NYC use Hasten for virtual staging. Virtually staged images with a sophisticated touch is a much better solution than a bare, blank apartment with a window and a door.
Why does almost everyone choose virtual staging over real home staging? It is cheaper. It is faster. It looks way better.
Stop wasting your time and money on “luxury home staging”. Try the best virtual staging by Hasten. You are a 21st-century person!
2. 3D Architectural Visualisation
You don’t have photos or your property is full of bulk furniture? Is your property still in construction? Do you need a possible reconstruction option of an existing property?
These are the main benefits of the 3D architectural rendering. You do not need anything except the floorplan.
Impress your audience with high quality interior renderings. Hasten team can bring your boldest idea into reality.
We also provide 3D exterior renderings for development companies that help present your building better than any drone.
3. 3D Virtual 360ᐤ tours
Augmented reality is a total breakthrough in real estate marketing. You can smoothly guide your clients through high-resolution HDR panoramas, showing different design options of your property using your smartphone! Giving an immediate understanding of the space, layout, and feel will distinguish your listing among thousands of others. 3D walkthrough house interior can even allow you to hold a virtual real estate open house!
4. Flythrough videos
A cinematic real estate video is crucial for having a huge impact on your potential buyers. Hasten team creates eye-opening flythroughs and slideshows that is a peerless visual tool to showcase all the features of the property and sell its benefits to future residents.
5. Real estate professional photography
Proud to partner with best photographers in NYC who know the secret of giving potential buyers a reason to fall in love with the home.
Having an eye for detail and finding the best camera angles - they capture magic in every shot.
A true passion for photography is what makes their images extraordinary.