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You can find here some useful information for real esate professionals, and recent interviews as well!

Select agents offering 3D views

Craig Neil

Craig Neil

Real-estate marketing continues to evolve exponentially. For decades, agents looking to advertise homes for sale had one option, besides planting signs in front yards: the print media. Then, in the mid-1990s, the advent of the internet shook the status quo. But that only offered a wider, and cheaper, exposure for Realtors’ still photographs. It took almost another two decades for dramatic advances to appear. Now Realtors are expanding their presentations with drone photography, virtual staging, and 3D tours.

The best 3D tours are a real step up from the “virtual tours” that appeared a few years ago. Those either seem stilted or tacky in comparison to the 3D tour, and sometimes turn out to be simply slide shows with music. The more naturalistic 3D tour allows you to move around in the room, and among the rooms, and zoom in to inspect details.

You either navigate with the computer mouse or arrow keys, or your finger with touch screens. Moving through a property on the smartphone can be more fun than on the computer, although you’re limited by the smaller screen size.

For a more immersive experience, you can get a pair of Google Cardboard goggles for $10 and view these house galleries in a realistic dimensionality.

All of these options are available for a few home listings at homesantafe.com, the website of Realtor Paul McDonald (Sotheby’s International Realty). “I do think there is an issue with the users’ familiarity with technology and their desire to do something like this, so it would seem to me to appeal to the younger of mind,” he said. “It’s pretty rare that someone has said they want to buy a house as a result of just seeing the 3D tour. Like other technologies that are tiptoeing in these waters, it’s more about the selection process.

“I think like any technology it’s kind of clunky at first; whether it ever gets to critical mass I don’t know. I have a good friend in business who said, ‘The problem with your industry is the delivery of your product: you have to get in your car and go out and see it.’ This gets us one step closer.”

McDonald has his own Matterport 3D camera. The Matterport has nine lenses: three down, three straight ahead, and three up. The photographer attaches it precisely level on a tripod, then makes a series of exposures in a circle, repeating the process at 30 or 40 locations in the house. When you later view the 3D imaging, there is a circular figure at each location and you can progress from one to the next to move wherever you want in the home.

The Realtor has heard that Zillow is testing a similar technology that would allow the average real-estate agent to assemble a dimensional home tour using an iPhone. “The other part of this technology is looking at it in terms of the three mantras of business — faster, better and cheaper — and if the Zillow model works, you don’t have to go buy a Matterport camera [for about $3,000] and it doesn’t take you a couple hours to do a house.”

The Matterport facility also offers viewers another perspective, focusing on the plan view, looking down on the room layout from above.

Check out the Tesuque Creek property listed on McDonald’s website and you see an example of virtual staging. “This is another technical aspect of marketing a home that’s not real, if you will. They take a CAD drawing, they select things they want to dress it up with [furniture, rugs, paintings on the walls], and then send it ovenight to India, using massive computing power, and when it comes back... you’re not going to believe it’s not really staged when you look at the image.

“I feel like these two technologies are competing in this arena. We see this virtual staging assisting new-construction projects. I’ve used it on a home that was empty and I wanted to get going on the marketing. I think these are both tools that we didn’t have a couple of years ago that are going to be with us forever.”

Another Realtor using the Matterport system is Craig Neil with Keller Williams Santa Fe Realty. He said the resolution of the Matterport pictures has improved to the point that the agent can often use captures from a 3D tour of a house for websites and even brochures. “You’re saving money because you don’t have to do both 3D and regular photography.”

Neil and his business partner Sarah Said own their own camera. “Sarah has been a Realtor for more than two decades but I’ve just been in real estate for two years,” he said. “I come from the tech side; I worked for Apple for three years and I worked with Google doing Google ‘business view’ shooting, which is linked to Google Street View. I used my Nikon D7000 with a wide-angle lens and I’d take three different exposures at four angles of a circle, then composite those 12 images together to make a circle and then connect them to other circles.”

Neil said he agrees with McDonald that the 3D technology appeals more to a younger audience. “I would guess 5 to 10 percent of people use this.

“The two things I think are of the most benefit to me as a Realtor is that for people from out of town who have seen the 3D tours, they’ve already walked through the houses and they know which properties they want to see. And most important, if they were here and walked through the actual house and later they can’t recall where the kitchen was. They contact me and I give them the link and they just go online and they can see it all.

“The market is so competitive right now that people want to get a head start. They see the listing come up and say, ‘We’re thinking of coming to Santa Fe in three weeks,’ and I have to tell them, ‘Well, that house is going to be gone in three days.’”

By Paul Weideman

Should You Consider Visual Marketing Tools for Your Business?

Visual content is in higher demand than ever before. There is no real estate company in the world that has not used any visual tools to market their property. It goes without saying that development companies can present their product only by means of 3D architectural visualization, 3D interior design renderings, cinematic flythrough videos, 3D virtual tours, etc.

So Why Should I Consider Visual Marketing Tools When Selling a Home?

A recent social media examiner report revealed that 74% of marketers use visual content in their social media marketing - even more than blogs. In fact, visual marketing is considered to be the second most important form of marketing content after blogs. What if it’s a combination of a blog post and a luxury virtual staging of an expensive apartment somewhere in Soho? No doubt it will grab potential buyers' attention. Fortunately, there are many awesome, yet affordable tools that can help your properties compete more effectively in the real estate market.

Virtual reality is drastically changing real estate marketing as well as social and online media have done once and for all. That is because our audience has also changed. Your clients are no longer willing to read your long-winded mailouts. You have about 3 seconds (as recent studies show) to capture their attention.

Real estate marketing is 85% image-based. It is a fact that visual content gets shared more often on Facebook, pictures are liked twice the rate of text updates, and videos are shared 12 times more often than texts and links on Facebook business pages. VIsual content is great for search engine optimization (SEO). Search engines now incorporate social signals into their ranking algorithms. The sites that have the biggest impact are Google Plus, Facebook, Pinterest, Twitter, and Instagram, of course. By sharing visual content that increases your engagement rates, you are increasing your SEO.

Real estate professionals are constantly on the go, and most of you strive to find enough time to market yourself and your business. Luckily, Hasten, the leading virtual staging company in NYC, provides a vast variety of visual marketing tools for real estate that will be your time-saver. We will have a huge impact on your potential buyers together and will contribute to selling your properties faster. Augmented reality and real estate cannot exist without each other anymore.

Top 5 Visual Marketing Tools for Real Estate

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1. Virtual staging

Virtual staging for real estate has become an essential part of real estate marketing. 84% of top selling brokers in NYC use Hasten for virtual staging. Virtually staged images with a sophisticated touch is a much better solution than a bare, blank apartment with a window and a door.

Why does almost everyone choose virtual staging over real home staging? It is cheaper. It is faster. It looks way better.

Stop wasting your time and money on “luxury home staging”. Try the best virtual staging by Hasten. You are a 21st-century person!

2. 3D Architectural Visualisation

You don’t have photos or your property is full of bulk furniture? Is your property still in construction? Do you need a possible reconstruction option of an existing property?

These are the main benefits of the 3D architectural rendering. You do not need anything except the floorplan.

Impress your audience with high quality interior renderings. Hasten team can bring your boldest idea into reality.

We also provide 3D exterior renderings for development companies that help present your building better than any drone.

3. 3D Virtual 360ᐤ tours

Augmented reality is a total breakthrough in real estate marketing. You can smoothly guide your clients through high-resolution HDR panoramas, showing different design options of your property using your smartphone! Giving an immediate understanding of the space, layout, and feel will distinguish your listing among thousands of others. 3D walkthrough house interior can even allow you to hold a virtual real estate open house!

4. Flythrough videos

A cinematic real estate video is crucial for having a huge impact on your potential buyers. Hasten team creates eye-opening flythroughs and slideshows that is a peerless visual tool to showcase all the features of the property and sell its benefits to future residents.

5. Real estate professional photography

Proud to partner with best photographers in NYC who know the secret of giving potential buyers a reason to fall in love with the home.

Having an eye for detail and finding the best camera angles - they capture magic in every shot.

A true passion for photography is what makes their images extraordinary.

Are you still questioning “Why should I use this”? We can answer any questions you have at hello@hasten.me

Take a 3-D Apartment Tour to See the Real Estate Listing of the Future

333 East 91st St Teaser Video

MANHATTAN — Real estate broker Bianca D'Alessio was taken by surprise when a woman relocating from Boston to New York called last week with an offer on a new condo in an Upper East Side building, saying she had already done a “walk through.”

D'Alessio never took the woman on a tour of the model apartment at the Gianna, at 184 E. 64th St., but the buyer felt as if she had already seen enough of space, since there’s a 3-D model of it on the building’s website.

“I received an offer based on a visual tour,” said D'Alessio, of Nest Seekers. “You can zoom in on the quality of the finishes and see the magnificent fixtures. As you’re ‘walking through,’ you can see the detailing on the closets. You can zoom in and see there’s a Toto toilet and a Sub-zero refrigerator and Wolf range.”

Offering 360-degree three-dimensional tours is taking the presentation of real estate listings to the next level, brokers said. The tours will soon become more commonplace as technology has made creating such virtual tours cheaper than ever, many believe. 

3-D listing (Image courtesy of GeoCV.)

"For your client [who is selling], you want to be getting the right people through the door," said Alessio, who began incorporating 3-D listings in June. "I think it even weeds some people out. When you have this tool, it's almost their second showing, and you know they're interested as soon as they walk through."

GeoCV has been offering its services — including the 3-D tour, high-quality photos and a dollhouse-like floor plan — to brokers like D'Alessio since June. It plans to unveil a do-it-yourself kit at the end of the year for brokers to rent or buy, with a special 3-D camera that attaches to a smartphone using the company’s custom-made rotation device, explained Anton Yakubenko, GeoCV's CEO and co-founder.

It takes about an hour per 1,000 square feet to do a photo scan of an apartment and two days to turn around the finished product. The company currently charges 10 cents per square foot for its services, with a minimum of $199 per listing.

“It’s really a disruptive price for the market. It costs two or three times more from others,” Yakubenko said about other companies offering 3-D services.

His company uses "new generation" smartphones with 3-D cameras, he said, and is moving toward using a regular smartphone with a special attachment. Other companies tend to use pricey special cameras rather than smartphones.

His company is also developing an application to create virtual-reality tours of real estate listings, which new developments are increasingly using to give potential tenants a better feel for how the spaces will look when finished.

The demand for VR, Yakubenko noted, is less than the 3-D model right now, since few people have VR headsets at home to view listings. But he envisions a future where brokers have headsets in their office or can bring them to clients’ homes.

“It’s time-saving for agents and clients,” he said of the tools that can cut down on unnecessary trips to open houses.

The 3-D tours even help apartments that may need work and don’t show well in photos, he said.

“An agent was selling a townhouse needing significant renovation. He wanted buyers to understand the work involved,” Yakubenko said.

While some homes in similar condition often languish on the market, this particular townhouse, in Crown Heights, sold in a couple of weeks, he added.

D'Alessio agreed that more transparency can help apartments with potential pitfalls.

“It’s better to know what you’re walking into than be surprised,” she said.

Originally written by Amy Zimmer dnainfo.com