Hasten Team's Blog

Check thoughts and ideas of Hasten Team - best provider of Virtual Staging in the USA. 
You can find here some useful information for real esate professionals, and recent interviews as well!

3D Real Estate Photography Is Now A Reality - And A Must-Have

A rendering of a light-filled unit at the Hub, the 600-unit luxury rental complex at 333 Schermerhorn Street in Brooklyn. Steiner NYC

A rendering of a light-filled unit at the Hub, the 600-unit luxury rental complex at 333 Schermerhorn Street in Brooklyn. Steiner NYC

Tech disruption of the real estate industry shows no sign of slowing. From Zillow attempting inroads into agent-less offers to multiple players upending traditional broker-agent and agent-client relationships, real estate professionals ignore the changing business landscape at their own peril.

Another level of disruption has come in how clients discover and get to know properties. Until recently, online photos and video tours have been the gateway for potential buyers to narrow down the field of options for their new home. Google Earth and drone video allow us to get to know the neighborhood and the look and feel of the home itself, without the need to schlep across town or across the country to gather that crucial information.

But static photos and videos paint an incomplete picture. When a client arrives to tour the actual home, pictures often, one way or the other, don’t quite do a property justice.

Three-dimensional virtual reality (VR) is becoming one of the latest tech disruptors and Springs Homes, where I run sales and marketing, has embraced the disruptive capacity of this increasingly crucial tool. Here's how it works and some ideas for leveraging it in your own brokerage.

How To Use 3D VR As A Full-Service Brokerage

The visually all-encompassing nature of 3D VR has been a benefit in several ways: First, clients can see our listings in an immersive way, experiencing the home or apartment as if they are there. But 3D can also provide a valuable record of the condition of a property at a given point in time.

For a brokerage or property management team, this is a great way to head off potential conflict around condition before it starts. By creating a full record of the condition of a property, managers can go back and look at the data, account for normal wear and tear and make clearer decisions when a lease expires and new potential renters are exploring option. Buyers and renters appreciate knowing there is a record of what they are signing on to as well, so what is promised is what is delivered. We also use it for tradespeople who have visual confirmation of what needs fixing and where — the less guesswork in these situations, the better.

One benefit we didn't think of at first: for sight unseen leases, or when one spouse is not available to walk through the property, 3D VR is a great tool to expedite decision-making so the client doesn’t lose out on the opportunity to someone else.

Unsurprisingly, 3D VR can give your firm a competitive edge, from the listing appointment through the whole customer experience of the brand and level of service. In a 3D virtual tour, that pile of boxes, that hole in the drywall, has nowhere to hide. It encourages sellers to put their best foot forward and gives buyers and property managers the “same page” to work from in terms of the condition of the property.

New construction is another area a full-service brokerage will benefit from 3D VR. We use the 3D camera to take pictures and do virtual walk-throughs for clients in the building process. When a homebuyer or builder is relocating, the search, the purchase and the build process can be a logistical challenge. With a virtual walk-through, instead of the client needing to make multiple trips, they can simply take a 3D tour at major milestone points. This way, they can look at every nook and cranny on their own terms. Buyers also send these tours out to their friends and family to show progress, which is a special bonus. Our client feedback on this service is overwhelmingly positive, and it demonstrates to the builder that they are a true partner in the transaction.

My firm is now exploring the idea of using this technology to showcase what’s interesting and inspiring about a given neighborhood. The idea is to scan, say, an area rec center or club house, and offer the organization a link to the content created by us that they can share. At the end of the day, we want to be disruptive in the most positive ways possible.

Like any real estate brokerage should, we are keeping our eyes open for the next disruptor on the horizon — perhaps the “Smellovision Open House” app is coming next, with the scent of baking bread wafting through your VR home tour! For now, 3D VR can give your brokerage an edge and added confidence in your work and reputation as a trusted resource in any real estate transaction.

Originally written by Joe Boylan for Forbes

Virtual Staging for an Open House

Open House is a great way to get your property noticed. 

If you have ever held a Open House you are aware of the fact that bare walls don’t produce good impression. However, the bulky staging won’t encourage potential buyers to get the property either.

Moreover, estimation of the property scale is of great importance. It is not really possible when the room is stuffed with things that, besides, may not appeal to a client. 

You should plan everything beforehand including your budget. We believe you don’t want to waste thousands of dollars on staging the house with furniture and décor that will be removed afterwards, and in case the property won’t be sold you will have to pay for staging AGAIN. Is it worth it? 

Definitely not when there is such a unique and cost-neutral option as VIRTUAL STAGING.

There are lots of advantages to choose this method of presentation of possible interiors of your property.

First of all the prices are really attractive comparing to real home staging, the difference is just crazy. The average price for real home staging is $675, however, it is the cost only for stager’s service. A full staging will cost about 1% of the sale price.


With virtual staging you will spend a couple of hundreds of dollars that will be totally worth it as you can use the images not only for showing them to your client but also for putting them on your website and sale platforms such as StreetEasy, Trulia, etc.

Once we had an ASAP request from a real estate agent to virtually stage 3 photos: a master bedroom, a home office, a child's room. So the photos must have been done in… A DAY. Just to let you know, it takes about 18-30 hours per photo to recreate the space in a special program, choose preferable furniture and décor, place it into a photo and put it on a final render. Haven’t mentioned the time spent on corrections? (+ several hours depending on how quick the client’s feedback is).

So we threw all our forces to make it happen and it did. The work was quite intense, however, our main goal is to make everything possible to meet the demands of the client. 

Virtual Staging: Optimizing Vacant Listings as a Marketing Technology

As it is known, demand creates supply and real estate business is a perfect marketplace for introducing new technologies and marketing tools. Surely, people do want to buy and sell homes but let`s remember, that year after year consumer becomes more and more uncompromising.

Real estate virtual staging is not a new service, it first became available nearly 10 years ago, but at that period it was not very popular. And do you know why? Because the quality of virtually staged photos was far away from perfect, the colors were sharp and bright; furniture looked like it was taken from a graphically poor computer game.

Technically, they lacked the most important element, which guarantees virtual staging effectiveness – realism. But there is also another requirement virtual home staging should meet – it is intended to help the buyer to visualize his future home, to see himself living in it, to catch a feeling of sweet home, not just bare-walled construction. This aspect deals with psychology, here is important to influence buyer’s decision and that is the most challenging part of every business.

Virtual Staging Services – The Idea & The Way It Is Achieved

So, it becomes obvious that somewhat funny pictures with terrible graphics cannot reach out the buyer`s heart but, fortunately, 3D technology development does not stand still as well as the professionalism of 3D designers. Nowadays, these two have reached incredible heights and in 90% of cases, it is impossible to distinguish real interiors with ones modeled in 3D.

The process of creating virtually staged room is described many times on the web, so there is no necessity to go into details. The idea is to add virtual furniture, design and decor elements on the photo of a real vacant room, received from real estate agent. Before starting work on the project, сustomers are asked to send pictures of interior designs they like to make sure they will be satisfied with the style and general conception. It is also possible to replace existing furniture or to change colors or textures of walls, flooring, and ceiling. But this variation of virtual staging services is more expensive because it requires full recreation of initial design in 3D.

Internet And Money Rule The Business

Just a small question, where is real estate photography used to make much money? You all probably guess it right; the answer is real estate brokers websites!

Now we’ve reached the point of online listings because this is the area where virtual home staging can bring maximum benefit. Excessive explanations are unnecessary, photos of empty rooms look ugly and unattractive, the buyer sees just walls, floor, ceiling, windows and at the best they are in good condition.

Now imagine 10, 20 pictures of this kind. They do not cause interest because they are not special (we have already spoken about consumers hunger for all the most beautiful and outstanding). Nearly 80% of realtors proved that use of virtual furniture for real estate had increased online sales to a significant degree.

Virtually staged pictures developed by the professional talented designer are able to cause wow-effect being published online. It is the same with showing before – after photos, customers love to watch them so much and this is only to your, real estate agents, advantage.

Is a good product always expensive?

The price for virtual staging services varies depending on a number of photos, turnaround time and reputation of 3D visualization company. On average, in 2017, it is about $60-$100 per photo and, in fact, some real estate agents consider this price high. However, as always, everything is known in comparison.

For example, traditional staging is much more costly arrangement when realtor can pay up to $2000 for a house of medium size. In addition, physical staging implies monthly payments due to the contract, so if you sold the properties in some days after staging, you would pay for some months anyway.

Of course, you can save and not use the service at all and if you are patient enough to wait for some months to find the buyer this variant will go with you. After all, the growth of our business is our personal responsibility and it is up to you to choose the strategy of its development.

Original link

CityRealty Interview with CEO of Hasten

Aleksandr Lanin, CEO of Hasten, and one of their virtually-staged units

Aleksandr Lanin, CEO of Hasten, and one of their virtually-staged units

Anyone trawling through apartment listings may have noticed the upsurge of virtually staged apartment photos. The technique has proven to be a cost-effective and speedy alternative to traditional methods of staging vacant units. For those of you not fully warmed-up to the computer-aided technique, your reservations are understandable. Photos are the most important element to viewing listings online and we’ve all seen unappealing virtually-staged photos with disproportionate furnishings and unrealistic treatments. However, over the years, the realism produced by virtual staging companies has vastly improved – to the point many of the images are indecipherable from real photographs. 

In New York City, Hasten is one of the companies leading the way in producing life-like listings furnished remotely through renderers and computer programs. Their website touts that 84% of the city’s top-selling brokers use the company for virtual staging and that their net turnaround time is an incredible 12 hours. We had a quick chat with Hasten’s CEO, Aleksandr Lanin, to get the scoop on virtual staging and its price and time advantages over traditional methods.

One of the units virtually staged by Hasten, before image shot by Ralph Modica

One of the units virtually staged by Hasten, before image shot by Ralph Modica

Can you give me a brief overview of your company? 

Hasten's virtual staging department was founded in 2014, and nowadays more than 25 specialists are involved in the field of 3D visualization, architecture, design, and programming only for virtual staging itself. There are also analysts who track trends in design and advanced tools for working with 3D graphics, artificial intelligence, and virtual reality. More than 3,500,000 agents and photographers have contacted us since 2014. We contribute to the realization of more than 115 apartments per month only in New York.

Apartment at 400 Fifth Avenue staged by Hasten

Apartment at 400 Fifth Avenue staged by Hasten

How did you find your way into staging interiors and how long have you been doing them? 

Until 2014, we were engaged in visualization of interiors and exteriors, and acted as designers, working on the stylistics of the premises. Then, agents from different real estate companies of New York began asking us to work on their listings. At some point, we realized that we enjoy doing staging - now we spend over half of the whole workflow on it. Every year it becomes more and more actual in the sales process.

Before applying of 3D Visualization 

Before applying of 3D Visualization 

Result after 3D Visualization made by Hasten

Result after 3D Visualization made by Hasten

What is the cost of a virtually staging a single room and what's the typical turnaround time? 

The price ranges from 49-59 dollars, when the agent trusts us with the development of the concept and design of the room, and wants to receive the processed photos as quickly as possible. And does not exceed $150 for large rooms, as well as for the rooms where you need to do some 3D visualization. 

Our turnaround time record was when we delivered a client's images in 3 hours after the receipt of all the necessary details and materials. Typically, however, it takes 24-48 hours. The turnaround time depends on the agent's preferences, the number of photos, and the quick feedback —the more fluid the correspondence, the faster we understand of what client really wants.

Hasten staging of the outer space.jpg

The overall benefits are fairly apparent, but can you brief us on the advantages of virtual staging over physical staging? 

Physical staging has several drawbacks compared to the virtual staging: the price certainly, the limitations of types and sets of furniture, sometimes it is not possible to realize physical staging appropriately for luxury apartments -- furniture has to fit the style, and decor should be high-end, etc. 

The main advantages of virtual staging, however, are speed and convenience. Prior to our technical work, all the agent just needs to send us photos of empty rooms, describe preferences, choose favorite furniture sets and wait until the processed photos are ready. The speed, diversity, and simplicity of digital technology greatly outweigh the laborious solutions of the past.

Hasten virtually staged property.jpg

What's been the overall feedback from clients? Have you measured the response between staged photos vs non-staged photos

Judging from our client feedback, sometimes a prospective buyer/renter can be found the same day when the listing with staged photos was posted on real estate websites. Usually, it takes a week or two. We’ve had customers who could not sell an apartment for more than six months or a year using unfurnished photos, and the number of calls and requests dramatically increased the same day the photos were improved to virtual staging. So, we can say with certainty that the popularity of the listing grows exponentially, compared to the usual empty room photos — they just do not catch your eye, unlike the staged images.

staging Hasten.jpg

What are some of your favorite furniture pieces to stage with? Do you have different collections for varying tastes? 

The most important thing for us in the working process is to keep the harmony in form, color, and the materials used. In most of our works we use 3D furniture models of well-known brands such as Scavolini, BoConcept, Minotti, Poliform, etc. Working on the project, we do not adhere to the concept that all components should belong to the same manufacturer. Each project is treated individually, and both furniture and decor depend on the interior itself. 

In some cases, the client chooses their own furnishings, indicating this preference from the onset. After receiving a draft version of the work, the client makes corrections, and only until everything suits him/her, the final image is signed off on. The last word belongs to the client — we always provide our customers with what they want. That allows us to be the best in our business.

Originally written by Ondel Hylton for CityRealty and 6sqft.

3D videos: A new way to tour NYC real estate up for sale

Home hunting is no game, but some real estate agents say virtual reality can curb the back-and-forth of the chase and make the pursuit more manageable.

After toying with the technology for years, many New York agents use 3-D video tours to showcase condos and other homes available for purchase.

But a number of agents said crafting full-scale presentations for forthcoming residences remains risky.

Many noted virtual reality videos can help agents narrow down where to take clients, particularly international buyers. The technology allows viewers to enter a simulated three-dimensional environment, where, in many cases, they can get a sense of how things would look as they walk through a home and turn their head in various directions.

VR tours can be simple, online presentations that anyone can access, models that require just a downloadable smartphone app and a cardboard case for the phone, and more intricate tours that rely on special headgear or goggles. When such high-tech gear is needed, agents often offer their clients virtual viewings in their offices.

“In VR video you can’t hide wires, and you can’t hide lights, so everything is as it is,” said Randy Baruh, a real estate agent with Corcoran. “You see a lot of photos ... and everything is perfect, and it’s not really exactly what it’s going to look like.”

Halstead hired staff to create 360-degree videos for about four to five homes a week that may then be viewed on the firm’s website.

But Halstead’s chief marketing officer Matt Leone said it has only worked with a few clients interested in creating a virtual tour for not-yet-complete residential projects, which Halstead is not set up to do in-house.

“That expense is probably not worth it at this juncture, based on the development cost, unless it’s a very expensive space,” Leone said.

Eydie Saleh, a salesperson at Mirador Real Estate, argues the costs have already dropped enough to make it economical, as long as developers view the virtual tours as the primary marketing tool, and not a bonus tactic.

She persuaded a development firm planning condos in Park Slope to avoid the common tactic of renting space where prospective buyers are invited to tour a model unit.

Instead, Saleh will send floor plans to a tech company that will create a remote-control navigable virtual tour, which Saleh says will appeal to the millennial generation that grew up playing video games.

“It saves an enormous amount of money — like hundreds of thousands,” said Saleh, who plans to show samples of materials available in condo bathrooms and kitchens alongside the VR tour in her office.

For not-yet-built projects, virtual reality services at Anyworld start at $3,000 for a condo and vary, depending on whether the virtual reality agency is showing the exterior as well as the interior, or adding furniture and making other staging decisions.

By contrast, Anyworld’s founder Filip Baba said the company charges 25 cents per square foot for videos of existing homes, which means a typical, 1,000-square-foot condo can be done for just under $300 — or about the cost of hiring a professional photographer.

He said VR technology is not yet cost-effective for many rentals, but that may soon change.

“If you study the history of even regular real estate listings, photos were even a big deal and it took a while to even roll that out,” Baba said. “I predict the consumer market will demand [virtual reality] more within a couple of years.”

Originally written by Sarina Trangle for amNewYork