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You can find here some useful information for real esate professionals, and recent interviews as well!

3D Real Estate Photography Is Now A Reality - And A Must-Have

A rendering of a light-filled unit at the Hub, the 600-unit luxury rental complex at 333 Schermerhorn Street in Brooklyn. Steiner NYC

A rendering of a light-filled unit at the Hub, the 600-unit luxury rental complex at 333 Schermerhorn Street in Brooklyn. Steiner NYC

Tech disruption of the real estate industry shows no sign of slowing. From Zillow attempting inroads into agent-less offers to multiple players upending traditional broker-agent and agent-client relationships, real estate professionals ignore the changing business landscape at their own peril.

Another level of disruption has come in how clients discover and get to know properties. Until recently, online photos and video tours have been the gateway for potential buyers to narrow down the field of options for their new home. Google Earth and drone video allow us to get to know the neighborhood and the look and feel of the home itself, without the need to schlep across town or across the country to gather that crucial information.

But static photos and videos paint an incomplete picture. When a client arrives to tour the actual home, pictures often, one way or the other, don’t quite do a property justice.

Three-dimensional virtual reality (VR) is becoming one of the latest tech disruptors and Springs Homes, where I run sales and marketing, has embraced the disruptive capacity of this increasingly crucial tool. Here's how it works and some ideas for leveraging it in your own brokerage.

How To Use 3D VR As A Full-Service Brokerage

The visually all-encompassing nature of 3D VR has been a benefit in several ways: First, clients can see our listings in an immersive way, experiencing the home or apartment as if they are there. But 3D can also provide a valuable record of the condition of a property at a given point in time.

For a brokerage or property management team, this is a great way to head off potential conflict around condition before it starts. By creating a full record of the condition of a property, managers can go back and look at the data, account for normal wear and tear and make clearer decisions when a lease expires and new potential renters are exploring option. Buyers and renters appreciate knowing there is a record of what they are signing on to as well, so what is promised is what is delivered. We also use it for tradespeople who have visual confirmation of what needs fixing and where — the less guesswork in these situations, the better.

One benefit we didn't think of at first: for sight unseen leases, or when one spouse is not available to walk through the property, 3D VR is a great tool to expedite decision-making so the client doesn’t lose out on the opportunity to someone else.

Unsurprisingly, 3D VR can give your firm a competitive edge, from the listing appointment through the whole customer experience of the brand and level of service. In a 3D virtual tour, that pile of boxes, that hole in the drywall, has nowhere to hide. It encourages sellers to put their best foot forward and gives buyers and property managers the “same page” to work from in terms of the condition of the property.

New construction is another area a full-service brokerage will benefit from 3D VR. We use the 3D camera to take pictures and do virtual walk-throughs for clients in the building process. When a homebuyer or builder is relocating, the search, the purchase and the build process can be a logistical challenge. With a virtual walk-through, instead of the client needing to make multiple trips, they can simply take a 3D tour at major milestone points. This way, they can look at every nook and cranny on their own terms. Buyers also send these tours out to their friends and family to show progress, which is a special bonus. Our client feedback on this service is overwhelmingly positive, and it demonstrates to the builder that they are a true partner in the transaction.

My firm is now exploring the idea of using this technology to showcase what’s interesting and inspiring about a given neighborhood. The idea is to scan, say, an area rec center or club house, and offer the organization a link to the content created by us that they can share. At the end of the day, we want to be disruptive in the most positive ways possible.

Like any real estate brokerage should, we are keeping our eyes open for the next disruptor on the horizon — perhaps the “Smellovision Open House” app is coming next, with the scent of baking bread wafting through your VR home tour! For now, 3D VR can give your brokerage an edge and added confidence in your work and reputation as a trusted resource in any real estate transaction.

Originally written by Joe Boylan for Forbes

Virtual Staging for an Open House

Open House is a great way to get your property noticed. 

If you have ever held a Open House you are aware of the fact that bare walls don’t produce good impression. However, the bulky staging won’t encourage potential buyers to get the property either.

Moreover, estimation of the property scale is of great importance. It is not really possible when the room is stuffed with things that, besides, may not appeal to a client. 

You should plan everything beforehand including your budget. We believe you don’t want to waste thousands of dollars on staging the house with furniture and décor that will be removed afterwards, and in case the property won’t be sold you will have to pay for staging AGAIN. Is it worth it? 

Definitely not when there is such a unique and cost-neutral option as VIRTUAL STAGING.

There are lots of advantages to choose this method of presentation of possible interiors of your property.

First of all the prices are really attractive comparing to real home staging, the difference is just crazy. The average price for real home staging is $675, however, it is the cost only for stager’s service. A full staging will cost about 1% of the sale price.


With virtual staging you will spend a couple of hundreds of dollars that will be totally worth it as you can use the images not only for showing them to your client but also for putting them on your website and sale platforms such as StreetEasy, Trulia, etc.

Once we had an ASAP request from a real estate agent to virtually stage 3 photos: a master bedroom, a home office, a child's room. So the photos must have been done in… A DAY. Just to let you know, it takes about 18-30 hours per photo to recreate the space in a special program, choose preferable furniture and décor, place it into a photo and put it on a final render. Haven’t mentioned the time spent on corrections? (+ several hours depending on how quick the client’s feedback is).

So we threw all our forces to make it happen and it did. The work was quite intense, however, our main goal is to make everything possible to meet the demands of the client. 

Virtual Staging: Optimizing Vacant Listings as a Marketing Technology

As it is known, demand creates supply and real estate business is a perfect marketplace for introducing new technologies and marketing tools. Surely, people do want to buy and sell homes but let`s remember, that year after year consumer becomes more and more uncompromising.

Real estate virtual staging is not a new service, it first became available nearly 10 years ago, but at that period it was not very popular. And do you know why? Because the quality of virtually staged photos was far away from perfect, the colors were sharp and bright; furniture looked like it was taken from a graphically poor computer game.

Technically, they lacked the most important element, which guarantees virtual staging effectiveness – realism. But there is also another requirement virtual home staging should meet – it is intended to help the buyer to visualize his future home, to see himself living in it, to catch a feeling of sweet home, not just bare-walled construction. This aspect deals with psychology, here is important to influence buyer’s decision and that is the most challenging part of every business.

Virtual Staging Services – The Idea & The Way It Is Achieved

So, it becomes obvious that somewhat funny pictures with terrible graphics cannot reach out the buyer`s heart but, fortunately, 3D technology development does not stand still as well as the professionalism of 3D designers. Nowadays, these two have reached incredible heights and in 90% of cases, it is impossible to distinguish real interiors with ones modeled in 3D.

The process of creating virtually staged room is described many times on the web, so there is no necessity to go into details. The idea is to add virtual furniture, design and decor elements on the photo of a real vacant room, received from real estate agent. Before starting work on the project, сustomers are asked to send pictures of interior designs they like to make sure they will be satisfied with the style and general conception. It is also possible to replace existing furniture or to change colors or textures of walls, flooring, and ceiling. But this variation of virtual staging services is more expensive because it requires full recreation of initial design in 3D.

Internet And Money Rule The Business

Just a small question, where is real estate photography used to make much money? You all probably guess it right; the answer is real estate brokers websites!

Now we’ve reached the point of online listings because this is the area where virtual home staging can bring maximum benefit. Excessive explanations are unnecessary, photos of empty rooms look ugly and unattractive, the buyer sees just walls, floor, ceiling, windows and at the best they are in good condition.

Now imagine 10, 20 pictures of this kind. They do not cause interest because they are not special (we have already spoken about consumers hunger for all the most beautiful and outstanding). Nearly 80% of realtors proved that use of virtual furniture for real estate had increased online sales to a significant degree.

Virtually staged pictures developed by the professional talented designer are able to cause wow-effect being published online. It is the same with showing before – after photos, customers love to watch them so much and this is only to your, real estate agents, advantage.

Is a good product always expensive?

The price for virtual staging services varies depending on a number of photos, turnaround time and reputation of 3D visualization company. On average, in 2017, it is about $60-$100 per photo and, in fact, some real estate agents consider this price high. However, as always, everything is known in comparison.

For example, traditional staging is much more costly arrangement when realtor can pay up to $2000 for a house of medium size. In addition, physical staging implies monthly payments due to the contract, so if you sold the properties in some days after staging, you would pay for some months anyway.

Of course, you can save and not use the service at all and if you are patient enough to wait for some months to find the buyer this variant will go with you. After all, the growth of our business is our personal responsibility and it is up to you to choose the strategy of its development.

Original link

Should You Consider Visual Marketing Tools for Your Business?

Visual content is in higher demand than ever before. There is no real estate company in the world that has not used any visual tools to market their property. It goes without saying that development companies can present their product only by means of 3D architectural visualization, 3D interior design renderings, cinematic flythrough videos, 3D virtual tours, etc.

So Why Should I Consider Visual Marketing Tools When Selling a Home?

A recent social media examiner report revealed that 74% of marketers use visual content in their social media marketing - even more than blogs. In fact, visual marketing is considered to be the second most important form of marketing content after blogs. What if it’s a combination of a blog post and a luxury virtual staging of an expensive apartment somewhere in Soho? No doubt it will grab potential buyers' attention. Fortunately, there are many awesome, yet affordable tools that can help your properties compete more effectively in the real estate market.

Virtual reality is drastically changing real estate marketing as well as social and online media have done once and for all. That is because our audience has also changed. Your clients are no longer willing to read your long-winded mailouts. You have about 3 seconds (as recent studies show) to capture their attention.

Real estate marketing is 85% image-based. It is a fact that visual content gets shared more often on Facebook, pictures are liked twice the rate of text updates, and videos are shared 12 times more often than texts and links on Facebook business pages. VIsual content is great for search engine optimization (SEO). Search engines now incorporate social signals into their ranking algorithms. The sites that have the biggest impact are Google Plus, Facebook, Pinterest, Twitter, and Instagram, of course. By sharing visual content that increases your engagement rates, you are increasing your SEO.

Real estate professionals are constantly on the go, and most of you strive to find enough time to market yourself and your business. Luckily, Hasten, the leading virtual staging company in NYC, provides a vast variety of visual marketing tools for real estate that will be your time-saver. We will have a huge impact on your potential buyers together and will contribute to selling your properties faster. Augmented reality and real estate cannot exist without each other anymore.

Top 5 Visual Marketing Tools for Real Estate

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1. Virtual staging

Virtual staging for real estate has become an essential part of real estate marketing. 84% of top selling brokers in NYC use Hasten for virtual staging. Virtually staged images with a sophisticated touch is a much better solution than a bare, blank apartment with a window and a door.

Why does almost everyone choose virtual staging over real home staging? It is cheaper. It is faster. It looks way better.

Stop wasting your time and money on “luxury home staging”. Try the best virtual staging by Hasten. You are a 21st-century person!

2. 3D Architectural Visualisation

You don’t have photos or your property is full of bulk furniture? Is your property still in construction? Do you need a possible reconstruction option of an existing property?

These are the main benefits of the 3D architectural rendering. You do not need anything except the floorplan.

Impress your audience with high quality interior renderings. Hasten team can bring your boldest idea into reality.

We also provide 3D exterior renderings for development companies that help present your building better than any drone.

3. 3D Virtual 360ᐤ tours

Augmented reality is a total breakthrough in real estate marketing. You can smoothly guide your clients through high-resolution HDR panoramas, showing different design options of your property using your smartphone! Giving an immediate understanding of the space, layout, and feel will distinguish your listing among thousands of others. 3D walkthrough house interior can even allow you to hold a virtual real estate open house!

4. Flythrough videos

A cinematic real estate video is crucial for having a huge impact on your potential buyers. Hasten team creates eye-opening flythroughs and slideshows that is a peerless visual tool to showcase all the features of the property and sell its benefits to future residents.

5. Real estate professional photography

Proud to partner with best photographers in NYC who know the secret of giving potential buyers a reason to fall in love with the home.

Having an eye for detail and finding the best camera angles - they capture magic in every shot.

A true passion for photography is what makes their images extraordinary.

Are you still questioning “Why should I use this”? We can answer any questions you have at hello@hasten.me

Rendering vs. Reality: Can These Virtually-Staged Photos of Available NYC Apartments Fool You?

Traditionally-staged listings against Hasten's virtually-staged apartments.

Traditionally-staged listings against Hasten's virtually-staged apartments.

Gone are the days of physically staging an apartment – well, mostly. Anyone who's been on the hunt for a new home has likely come across hundreds of virtually staged photos, many of which are obviously fake with disproportionate and cartoonish furniture, but some are incredibly realistic – they even fool us real estate professionals! The best we've seen come from Hasten (read our interview with Hasten's CEO Aleksandr Lanin here), an NYC-based company that 84% of top-selling brokers trust to produce life-like listings that sell faster. And if you don't believe us, get ready to put your skills to the test. 

Below, we've compiled a mix of listings, some of which have been virtually staged by Hasten and some that use the traditional (and costly) method of physically staging. At the end, take our Rendering or Reality quiz and see if you can decipher what's real and what's not.

1. 634 Washington Street, #3A – $1,150,000

2 Beds, 1 Bath | West Village    (Compass)

2 Beds, 1 Bath | West Village

(Compass)

4 Beds, 4 Baths | Carnegie Hill    (Corcoran)

4 Beds, 4 Baths | Carnegie Hill

(Corcoran)

2 Beds, 2.5 Baths | Chelsea    (Stribling)

2 Beds, 2.5 Baths | Chelsea

(Stribling)

1 Beds, 1 Bath | Greenwich Village    (Compass)

1 Beds, 1 Bath | Greenwich Village

(Compass)

1 Bed, 1 Bath | SoHo    (Compass)

1 Bed, 1 Bath | SoHo

(Compass)

2 Beds, 2 Baths | 1,392 SF | Harlem    (Compass)

2 Beds, 2 Baths | 1,392 SF | Harlem

(Compass)

2 Beds, 2 Baths | 1,323 SF | Fort Greene    (Stribling)

2 Beds, 2 Baths | 1,323 SF | Fort Greene

(Stribling)

5 Beds, 6+ Baths | 5,937 SF | Tribeca    (Corcoran)

5 Beds, 6+ Baths | 5,937 SF | Tribeca

(Corcoran)